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What Is Card Tokenization?

What Is Card Tokenization?

Card tokenization is a process of substituting personal cardholder information with a random series of numbers, letters, and symbols to protect the cardholder from theft and fraud on the merchant level. Card tokenization protects:  Cardholder name, address, and other personal information Card number Expiration date Account number Bank name and routing number  Tokens apply…

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How Private Label Cards Boost Customer Loyalty

How Private Label Cards Boost Customer Loyalty

Customers can earn loyalty rewards when they shop using a private label credit card. They can then redeem these cards to receive discounts in the future. Private store cards bolster customer retention by doling out rewards based on the number of purchases a customer has made.  What Is Customer Loyalty?…

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What is a Digital Wallet?

What is a Digital Wallet?

A digital wallet is a type of payment storage that exists on electronic devices, including phones, laptops, and tablets. These payment types eliminate the need to have a physical wallet or card present when making a purchase, allowing for a quicker, more cohesive buying experience.  When using a digital wallet,…

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Factors Influencing Customer Expectations

Factors Influencing Customer Expectations

Customer expectations change every year, and their standards have been rising. They recognize that their requirements for loyalty are changing, and many consumers feel that their loyalty is harder to maintain than it ever has been. Consumers' shopping habits have changed, especially during the pandemic, when they increased dependence on e-commerce.…

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Understanding Different Types of Consumer Loyalty

Understanding Different Types of Consumer Loyalty

It’s nearly impossible to overstate the importance of consumer loyalty, especially when you're first building up a brand. As most business owners and managers know firsthand, customer loyalty is an invaluable component of brand and business health.  There are a number of different strategies for building and retaining customer loyalty.…

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The Impact of Interchange Fees on Businesses

The Impact of Interchange Fees on Businesses

Accepting credit and debit card payments is a must for consumer-based businesses, as they are the most popular payment methods for consumers. However, accepting card payments comes with numerous fees that can impact your small business's bottom line. Interchange fees are one of the most significant types of card processing…

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Level up Your Loyalty Marketing With Experiential Rewards

Level up Your Loyalty Marketing With Experiential Rewards

Customer reward programs have been around for a long time, and the proliferation of mobile apps has made loyalty programs even more ubiquitous. Shoppers are overly familiar with traditional rewards programs such as cash back, discount coupons, or a free item after a set number of purchases. For loyalty marketing programs…

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