As mobile and online applications come to the forefront of many industries, app design has evolved to create amazing possibilities. From extended services, to user-friendly interfaces, many businesses are improving the way their customers interact with their services and tools. By creating mobile applications, they are ensuring the consumer or client can access their tools wherever they go.
Improving customer experience, by simplifying your services through applications, is an excellent way to stay ahead of the competition. This idea especially applies to financial services and banking. Gone are the days when customers had to visit a physical bank location to make transactions or small changes. Creating a reliable, easy-to-use, and capable application allows you to conduct more business faster, and keep up with the increasing demand of users.
Why Finance App Design Is Important
When you are in the beginning stages of creating a financial app, you must pay close attention to the overall design. You have to know how to incorporate your branding, provide easy access tools and resources, create an interface that all clients can use, and put security measures in place to protect sensitive data. On top of that, many of the best financial apps focus on creating a calm experience, and include organization assistance. With so many factors to consider, it’s best to use financial services UI/UX Design.
UX/UI design stands for user experience and user interface design. Banking and finance sectors often use this, as it supports creating an app geared towards the customer’s participation.
UX financial services take on the point of view of the user, determining how workable the app is to the average client. If the general consensus is that using the app is a positive experience, the product is proven usable and low-stress. The user interface design (UI) pertains less to the mood of the customer and more to the logistics of their experience — the features, uniformity across multiple monitors, and so on.
UX/UI design is beneficial in many ways. For one, it allows users to access their financial accounts at a moment’s notice without hassle. Immediate access assures customers that they can access their funds any time, anywhere, which is calming in the event of an emergency or the need for a quick payment. The users will also be able to see all of their account details at a glance. You can make it as simple as hosting their balances, recent transactions, notifications, or any other pertinent information on the app’s home screen.
The intuitive design will allow your clients to view multiple accounts with one click, and see the detailed breakdown of their recent banking activity. Each user will have a simple way to check the flow of money and stay aware of their expenses. You can also encourage positive financial habits through planning help and resources. The user can create budgets or savings goals within the application, to keep track of their financial growth and help push themselves to spend wisely.
Payments are one of the more stressful banking items users may have to deal with. However, with a financial UI design, bill payments, transfers, and other functions are as simple as sending a message or selecting a denomination of money and sending it. The command can process immediately, which is especially pertinent in transfers, meaning the user can access their transferred funds instantly rather than waiting for processing.
All of these features are possible with the right banking interface design, which is why it’s so essential to creating a positive user experience. Finances can be difficult or daunting to deal with for many users, but the simpler you make the processes, the more customers will want to use your application.
Financial App Design Examples
While understanding the needs of your customers is an excellent start, you may need some inspiration to begin the planning of the actual design and functionalities of your app. Here are some tips for creating an excellent financial app design:
Make It Attractive and Simple
First impressions are important. They can determine whether or not the operator will continue to use your app. If the design is unappealing or confusing, it can make the banking process more tedious and complicated. From your bank dashboard design to the contact page, an attractive and straightforward layout can make a significant difference.
To create a positive onboarding experience, you should use attractive colors. This is your chance to tie in your branding and create an eye-catching interface. However, cluttering app pages with too much text, too many graphics, and contrasting colors can make it difficult to read and operate.
You will also want to be sure to choose a clear font. Many apps use sans-serif fonts, as they are easier to read at a quicker pace. The color of your text and background should contrast without creating an eyesore. You can use white text on a dark background or black text on a bright background for the best results. Also, if the text is too thin or small, adjust the font size or boldness until it’s legible at a decent distance.
Design Forms for Quick Fill
Most financial apps will require users to fill out several data forms as a preliminary sign up. For the sake of the user’s patience, the process should be quick, simple, and pleasant.
Formatting each question as an individual screen will ensure the text is easy to read and that the user feels like they are moving through the process at an acceptable pace. You can also include a progress indicator, which will let the user know how far they are in the process, and how long they have left to go.
You need to ask for the data to provide the best user experience possible, so let the user in on why you need them to fill in each prompt. A short one-sentence explanation will reassure customers and let them know exactly what you’re using their information for.
Create Security Measures
When you’re dealing with sensitive financial information, your users will benefit from the assurance that their data is safe within the app. Adding in authentication systems can be reassuring to clients and helpful for your own security. However, there’s a delicate balance between making it too easy (potentially allowing hackers to pass through), and so difficult, that it turns your customers away.
When you insert authentication checkpoints, be sure to match their intensity with the sensitivity of the area it’s protecting. The strongest security measures should guard anything directly financial, such as accessing accounts or moving funds. One of the best forms of security is biometric authentication, like fingerprint or face scanners.
There should also be a form of user confirmation, and if there are too many incorrect password attempts or the app doesn’t recognize the user, it should lock out the potential threat. If you do implement a lockout limit, be sure to alert the user of how many attempts they have, make the lockout a temporary period, or allow users to authorize in another way.
Use Visualizations for Better Understanding
While some users may like looking at numbers, many prefer accompanying visuals. The right graphics can make information easier to understand at a glance. Graphs, line charts, pie charts, tables, or any other form of visualization can help the user better understand their finances. It can also make your application more appealing and help you fill in blank spaces.
Work With Hydrogen to Create Your Banking App UI Design
Your app design matters to your business. If you create a well-designed, user-friendly, and attractive application, your clients will be able to use your services at any time, anywhere. With Hydrogen Element, you can visualize your application design using finance UI components. The UI kit will help you create a beautiful prototype, build your final application, and launch it smoothly — all while getting a leg up on UX. You can even use our low-code, easy to configure white labels and widgets, which are fully built React software applications that can help you get new products to market in days, not months or years!
Get started designing your financial app with Hydrogen — download our UI kit or contact us to learn more.