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What is a Digital Wallet?

A digital wallet is a type of payment storage that exists on electronic devices, including phones, laptops, and tablets. These payment types eliminate the need to have a physical wallet or card present when making a purchase, allowing for a quicker, more cohesive buying experience.  When using a digital wallet,…

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Factors Influencing Customer Expectations

Customer expectations change every year, and their standards have been rising. They recognize that their requirements for loyalty are changing, and many consumers feel that their loyalty is harder to maintain than it ever has been. Consumers' shopping habits have changed, especially during the pandemic, when they increased dependence on e-commerce.…

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Understanding Different Types of Consumer Loyalty

It’s nearly impossible to overstate the importance of consumer loyalty, especially when you're first building up a brand. As most business owners and managers know firsthand, customer loyalty is an invaluable component of brand and business health.  There are a number of different strategies for building and retaining customer loyalty.…

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The Impact of Interchange Fees on Businesses

Accepting credit and debit card payments is a must for consumer-based businesses, as they are the most popular payment methods for consumers. However, accepting card payments comes with numerous fees that can impact your small business's bottom line. Interchange fees are one of the most significant types of card processing…

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Level up Your Loyalty Marketing With Experiential Rewards

Customer reward programs have been around for a long time, and the proliferation of mobile apps has made loyalty programs even more ubiquitous. Shoppers are overly familiar with traditional rewards programs such as cash back, discount coupons, or a free item after a set number of purchases. For loyalty marketing programs…

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5 Benefits of Debit Cards for Students

Though many high school and college students receive income from part-time jobs, not all of them have the financial literacy necessary to manage credit. However, that doesn't mean they can't enjoy the convenience and ease of card-based spending. With debit cards for students, teens, and young adults, spenders can freely…

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Advantages of Loyalty Reward Programs

One adage you hear time and again in business is that a repeat customer is better than a new customer. Why is that? Because repeat customers spend more money - 300x more! Retaining customers can help your company boost its profits up to 95%, however, having a customer buy from your…

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