On the Hydrogen platform, you have full control over the cardholder rewards and cardholder loyalty programs that you run! We have created the most robust infrastructure in the embedded finance industry, allowing you to control these benefits directly from your Hydrogen portal. There are four types of rewards that we offer:
- Merchant Funded Card-Linked Rewards: these rewards are automatically disbursed to cardholders after they swipe at 100+ national brands, plus 10,000+ local businesses nationwide.
- Merchant Funded Affiliate Rewards: these rewards require cardholder action to be attributed to the card, and are available for limited periods of time.
- Custom Rewards Programs: our customers can create their own rewards program rules and then use our engine to automatically calculate and disburse the rewards.
- Custom Loyalty Programs: our customers can create their own loyalty program rules and then use our engine to automatically calculate and disburse the loyalty payments.
All of the rewards and loyalty payments discussed on this page can be disbursed to cardholders as USD (“dollar rewards”) or in popular Cryptocurrency assets (“crypto rewards”). We offer our crypto rewards feature with no added cost! We offer all of the following assets -
- Bitcoin (BTC)
- Bitcoin Cash (BCH)
- Compound (COMP)
- Dogecoin (DOGE)
- Ethereum (ETH)
- Litecoin (LTC)
- Shiba Inu (SHIB)
- True USD (TUSD)
- US Dollars (USD)
- USD Coin (USDC)
- Tether (USDT)
Note: this list is subject to change at any time, at Hydrogen’s sole discretion. Holding cryptocurrency is risky and involves the risk of loss of (potentially all) principal. You will be responsible for educating users on the risks of holding cryptocurrency assets.
Your cardholders will accrue their dollar rewards in their Mastercard wallet, and their crypto rewards in a crypto wallet. Cardholders can withdraw currency held in either wallet at any time.
Below, we discuss in greater detail our rewards categories:
Merchant Funded Card-Linked Rewards
This is the most popular rewards category offered by Hydrogen. Because of our innovative infrastructure, we make it possible for cardholders to automatically earn great rewards from popular merchants, just by swiping their cards! These card-linked offers are funded by our network of merchants around the United States. Here are some examples of merchants that participate in this program:
Advance Auto Parts, Apple, Chevron, Chipotle, Fanatics, Lowes, Kohl’s, L’Occitane, Lyft, Macy’s, McDonald’s, Nike, Petco, Pizza Hit, Popeyes, Samsung, Sam’s Club, Starbucks, Tesla, Uber Eats, Vrbo, Walgreens, Zara, and Zulily.
These rewards are available online and/or in-store. Hydrogen will continually push out an updated list of card-linked offers. It is up to you to market them to your cardholders. When you do, you can earn up to 20x more than our standard interchange rates!
For example, if we offer 5x on all purchases at Starbucks from your cardholders, and you are in the 0.5% interchange bracket (due to your monthly volume being less than $100k), you will be paid out 2.5% of all volume for those purchases!
Hydrogen offers merchant funded card-linked rewards with no added cost. You will be required to do some simple marketing tasks and alerting, which we will make you aware of when you launch your cards program.
Merchant Funded Affiliate Rewards
Hydrogen also will run intermittent affiliate promotions for specific brands. Unlike the card-linked rewards, which require no user interaction, the affiliate offers are more traditional promotions run by brands. These affiliate offers require interactions by the cardholders to qualify for the reward. The most common interaction will be the cardholder clicking on the offer through a Hydrogen hosted no-code component. The cardholder will be taken to a landing page explaining the offer, and then if they pay with their debit card, they will earn the reward.
As with the card-linked rewards, you can earn up to 20x more than our standard interchange rates by promoting affiliate rewards! The affiliate rewards will almost always be available online only, and are typically available for a limited time only. You will be alerted on your Hydrogen portal whenever a new affiliate reward is available.
Custom Rewards Programs
Hydrogen allows you to offer your own custom card rewards program. Disburse rewards monthly, quarterly, or yearly, directly from your Hydrogen portal. There is no extra fee to use this amazing feature! You can control rewards based on the following criteria:
- Transaction Category: cleansed categories (e.g. 5% cash back on Travel)
- MCC: Merchant Category Codes (MCC) (e.g. 5% cash back at code 5814 - Fast Food Restaurants)
- Merchant Name: cleansed merchant names for third-party businesses (e.g. 5% cash back on purchases at Starbucks)
- MID: Merchant ID to restrict rewards to only businesses you are partnered with (e.g. 5% cash back on purchases at your restaurant)
Custom Loyalty Programs
If you are a brand, you can use our platform to create your own custom loyalty programs. There is no extra fee to use this amazing feature! Push out loyalty offers on an ad-hoc or programmatic bases. You can control loyalty based on the following:
- Bonus: incentive for cardholders when a certain action occurs (e.g. $100 bonus when you sign up)
- MID: Merchant ID, to restrict rewards to only your business (e.g. 5% cash back at my business)
- Discounts: reward based on total purchase amount during a period (e.g. 10% off this month)
- Balance: reward based on average balance of account during period (e.g. 5% cash back when you maintain $1,000 or more in your account)
Disclaimer: Hydrogen is the sponsor of the rewards and loyalty programs. They are not affiliate with, or endorsed by, our bank sponsor, Metabank. Please do your own research before offering any Hydrogen sponsored rewards program.